The concept of modern marketing concentrates all the aspects referring to the consumers, clients and competitors, taking into account the requirements formulated or not by the former for a certain product or certain activity according to the complex motivations that lie at the basis of that need.
![principiile marketingului pdf principiile marketingului pdf](https://i1.rgstatic.net/publication/337861446_Promotion_of_Banking_Products_and_Services/links/5f004d48a6fdcc4ca44b5cef/largepreview.png)
In this respect at global level, besides the economic factor, other forces such as liberalization of markets and privatization determine economic changes Kotler, The marketing management thinking within a firm, seen from a holistic point of view, comprises all the attitudes that influence and lead the whole organization, planning the activity of employees in order to establish the functional orientation towards the client and competition. Technological revolution of the third millennium has been dominated by more main forces, among which being the digitalization. Nowadays, technology represents the fruit of superior human thinking, being the basis of material infrastructure and a major determinant of globalization. In this respect, adaptation or resistance 1 Prof. They are the resources which trigger the success of the business. Hence, the consumers and customers are the most important people for any organization. In this context, the purpose of this analysis is to highlight the strategic planning process of a company by integrating the strategic and operational marketing. Therefore, consumers are the beneficiaries of the general and marketing strategy of the company while customers are those who respond to the loyalty process established by the firm. This article presents the managerial approach of marketing management concept toward the strategic planning of a company and the marketing planning focused on needs and desires of consumers and customers. Within the marketing management process of a company, consumers or customers play a very critical role as these are the people who finally buy the goods and services of the organization, and the firm is always on the move to make them buy so as to earn revenue. In these circumstances, the managerial approach of marketing has new connotations for a more efficient managerial approach of the new national and international business environment. By using our site, you agree to our collection of information through the use of cookies. Strategii de diferentiere pentru produsele de presa generaliste MidwayUSA is a privately held American retailer of various hunting and outdoor-related products.
PRINCIPIILE MARKETINGULUI PDF PDF
philip kotler managementul marketingului pdf download.Strategii de diferentiere pentru produsele de presa generaliste.If you are author or own the copyright of this book, please report to us by using this DMCA report form.
![principiile marketingului pdf principiile marketingului pdf](https://images-na.ssl-images-amazon.com/images/I/41UPAxAdvVL._UX250_.jpg)
This document was uploaded by user and they confirmed that they have the permission to share it. File Name: philip kotler principiile marketingului.